A Rundown of Search Engine Optimization Tips
The SEO (search engine optimization) arena is a vicious, cold and uncompromising one. There
are supposedly over 250 search engine optimization factors you need to
be aware of in order to be indexed in the mighty Google. However, that's a long term aim. To begin with, knowing some of the more common factors needed to rank will suffice.
In this article we present some basic search engine optimization tips with the aim of getting you started on the road to SEO domination.
Images
Images are more important than you might think. Recently, Google announced its "Google Dreams" engine - a piece of code written in Python that can "see" images and compare them pixel for pixel.
The
technology is far from perfect. In the meantime, it's recommended that
in order to help search engines fully understand an image and its
relevance to the page, you should use the tags "alt" and "title." The alt tag
allows a search engine to relate the content of the image to the
content of the text on the page. The content of the alt tag is also
presented to text-only browsers.
Another
important aspect of your image is the overall size. No-one wants to
wait around so it's recommended to use a lightweight format such as jpg
or gif. You can also remove EXIF data in order to further reduce the
size although that won't be a massive factor. You can check your page
load times through Google's Webmaster Tools suite.
Meta Description - No Meta, No Rank
The
meta description tag is there to help search engines understand what
your page is about and in turn how it relates to what a user is
searching for. Your meta description is vital to being indexed and key
phrases in your meta description should also be present in the page
content itself - yes, word for word.
For example the meta might be: "Magic SEO Unicorn is a site dedicated to top level SEO,
marketing, keyword research and specialist site architecture." The
individual phrases in this meta description should be present in the
content two or three times. This helps search engines place a relevance
score on your page and allow them to rank it based on relevance in
relation to other pages.
Monetization
Everybody wants to monetize their site.
The problem is that the big search engines are more than aware of this
fact and it's been found that they rank ad-heavy pages way, way down the
rankings. Ads should also be displayed below the fold and away from
similar looking content.
Not
many advertisers want to trick their viewers into clicking on an advert
in the belief that they're clicking on standard, functional content.
Separate your advertising and if possible, indicate that it is in fact
an advert. Site users will appreciate it and will in fact be more
inclined to click through and take a look at the offer, providing that
they have found it relevant and interesting.
Displaying advertising is fine, but search engines like it below the fold and out of the way of the user experience. You may also be interested in checking out: Pop Ads by Shorte.st – A New Website Monetization Tool
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August 06, 2019
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